Arwen is a Senior Product Designer based in Charlotte NC, adept in user research, information architecture, and product design.
User Research • Information Architecture • Product Design
Empower collaboration and efficiency by creating a unified work management platform for aerospace repair sites.
Minimize menial tasks for advisors by enabling them to use their own custom models while still outsourcing trading to LPL.
Inspired a visionary new web portal and accompanying app to improve the relationship between financial advisors and clients.
Understanding, then Designing
To illustrate my approach to user-centered research and design, I’ve created my own version of the Double Diamond popularized by the U.K. Design Council. All engagements are different and may not require this comprehensive approach. However, the overall process stays the same: understand the situation, define needs and goals, generate solution ideas, test those ideas, and refine until goals are met.
My take on the design double diamond concept
Users are people. Designing something both usable and useful for people requires getting to know them first. Research efforts often start by simply talking to people about their day, their goals and pain points. etc. However, these direct methods are usually just the beginning. In addition to talking with people, I frequently employ observational and guided interaction techniques. Depending on the engagement, I have conducted custom design ideation and feedback workshops, immersive ethnographic research, usability studies, cognitive walkthrough interviews, and many other endeavors. The deliverables are usually insight reports and documentation — journey maps, task flows, storyboards, etc. — that are highly valuable for designers, stakeholders, product managers, and development teams alike.
Above: one of my favorite storyboards from my work at Rubbermaid Healthcare. It conveyed the urgency of a particular problem, encouraging the team to prioritize a user story they had previously dismissed.
Collins Aerospace - Repair Work Management
I lead the research and design on a new unified work management platform to enable unprecedented collaboration and efficiency at 100+ Collins Aerospace repair (MRO) facilities.
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LPL Financial: Custom Advisor Models
I lead the design for a new platform that enabled advisors to create their own custom financial models while still outsourcing the menial tasks of trading to LPL.